I used to think skincare was just for influencers with expensive serums and an endless supply of face masks. That was until my skin started rebelling—dry patches, random breakouts, and a dullness that no Instagram filter could fix. Living in Kenya, where we experience everything from the scorching sun to dusty streets and humid coastlines, I realized that my skin needed more than just a splash of water and body lotion.

So, after hours of research (and plenty of trial and error), I finally cracked the skincare code. And guess what? It’s actually pretty simple. Whether you’re a woman or a man, having a solid skincare routine doesn’t have to be complicated or expensive. Here’s everything you need to know to achieve that fresh, radiant, and effortlessly glowing skin.

Step 1: Know Your Skin Type

Before you start throwing products on your face, you need to understand what your skin actually needs. There are four main skin types:

• Oily skin – Shiny, greasy, and prone to breakouts.
• Dry skin – Feels tight, rough, and sometimes flaky.
• Combination skin – Oily on the forehead, nose, and chin (T-zone) but dry elsewhere.
• Normal skin – Balanced, rarely breaks out, and not too dry or too oily.

Knowing your skin type helps you choose the right products, so you don’t end up making things worse. If you’re unsure, pay attention to how your skin feels throughout the day.

Step 2: Cleanse Like You Mean It

Cleansing is the foundation of any skincare routine. Kenyan weather, especially in cities like Nairobi and Mombasa, means our skin collects a lot of dirt and pollution throughout the day. Using the right cleanser helps remove this buildup and preps your skin for the next steps.

• For oily skin – A foaming or gel cleanser with salicylic acid to keep excess oil under control.
• For dry skin – A hydrating cream cleanser with ingredients like hyaluronic acid.
• For sensitive skin – A gentle, fragrance-free cleanser to avoid irritation.

Cleansing twice a day (morning and night) is ideal. But don’t overdo it—stripping your skin’s natural oils can cause more harm than good.

Step 3: Exfoliate, But Don’t Go Overboard

Exfoliation helps to remove dead skin cells, making your skin look fresh and smooth. But let me warn you—scrubbing your face every day is NOT the move. Over-exfoliation can leave your skin irritated and dry.

• For oily skin – Try chemical exfoliants like glycolic or salicylic acid (2-3 times a week).
• For dry skin – Gentle physical exfoliants or lactic acid-based products once a week.
• For sensitive skin – A mild enzyme exfoliant is your best bet.

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Step 4: Hydration is Key (Moisturize, Moisturize, Moisturize!)

This is where a lot of people mess up—especially guys who think moisturizing is optional. Listen, your skin NEEDS hydration, no matter your skin type.

• For oily skin – A lightweight, oil-free gel moisturizer.
• For dry skin – A rich, hydrating cream with ingredients like shea butter or ceramides.
• For combination skin – A balancing moisturizer that hydrates without making your T-zone greasy.

Step 5: Sunscreen is Non-Negotiable

Let’s bust a common myth: Black people DO need sunscreen! The sun in Kenya is no joke, and without protection, your skin is at risk of hyperpigmentation, premature aging, and even skin cancer.

• Use a broad-spectrum SPF 30 or higher every single day, even when it’s cloudy.
• If you’re worried about looking greasy, go for a mattifying sunscreen.

And no, sunscreen isn’t just for vacations—it’s for everyday use.

Step 6: Treat Your Skin with the Right Serums

Serums might sound fancy, but they’re basically skin superheroes packed with powerful ingredients. Here’s what to look for:

• Vitamin C – Brightens skin and fights hyperpigmentation.
• Hyaluronic Acid – Super hydrating, especially for dry skin.
• Niacinamide – Great for oily skin, reduces redness and controls sebum.

Apply serums after cleansing and before moisturizing for maximum effect.

Step 7: Nighttime Skincare (Your Skin Heals While You Sleep)

Your nighttime routine is just as important as your morning routine. This is when your skin repairs itself, so give it a little extra love.

• Remove makeup and dirt (double cleanse if needed).
• Apply your serum or treatment.
• Use a hydrating night cream.
• If you have dry lips, apply a little lip balm before bed.

Bonus Tips for Glowing Skin

• Drink plenty of water – Hydration starts from the inside out.
• Eat a balanced diet – Fruits, vegetables, and omega-3s help nourish your skin.
• Get enough sleep – Your skin needs rest just like you do.
• Don’t pick at pimples – It leads to scarring and takes longer to heal.
• Use a silk pillowcase – Reduces friction and keeps your skin smooth.

Final Thoughts: Skincare is for Everyone

I used to think skincare was complicated, but once I got into a routine that worked for me, it became second nature. Whether you’re a woman or a man, investing a few minutes a day in your skin will pay off in the long run.

So, if you’ve been struggling with dull skin, breakouts, or just want that healthy glow, start small. Choose products that suit your skin type, be consistent, and most importantly, don’t forget the sunscreen!

Your future self (with clear, glowing skin) will thank you. 😊